AEO Case Studies
Real client results across local, named, and anonymized engagements.
Each case study below documents an actual engagement: the starting state, what shipped, where the citations showed up, and what we believe moved the needle. AEO is still an emerging field and AI model behavior can change without notice, so these are observations and methodologies, not guarantees of identical outcomes.
Featured Case Study (Ongoing)Started Apr 8, 2026. Ongoing.
- Client
- AZ Coatings LLC
- Vertical
- Multi-state commercial roofing (polyurea specialty)
- Result
- Cited in ChatGPT. 5.0 in ChatGPT map view. Inline citations in Gemini answers.
AZ Coatings is a multi-state commercial roofing contractor with offices in Southeast Michigan and Southeast Florida, specializing in polyurea coatings. Six weeks into an ongoing AEO engagement, recorded tests showed the new Hello Elementor site named in ChatGPT, shown in a ChatGPT map result with a 5.0 rating, and cited inline in Gemini answer bodies for location-qualified polyurea prompts.
- The site now presents AZ Coatings as one Michigan-headquartered business with a Florida office and two named founders, reducing ambiguity with an unrelated Arizona company with a similar name
- New Michigan and Florida regional pages plus a rewritten polyurea section answer the questions buyers actually ask (what polyurea is, whether it is walkable, what it costs, how it compares to a full roof replacement)
- Update dates stay accurate across the blog and archive pages, giving readers and systems a more consistent current record to evaluate
Read the full AZ Coatings LLC case study →Anonymized Case StudyFebruary 2026
- Client
- Real estate broker (anonymous)
- Vertical
- Real estate brokerage (anonymous)
- Result
- Observed near the top of ChatGPT responses for one nationality-plus-state prompt in roughly 4 weeks.
A real estate broker targeting a single nationality-plus-state ChatGPT prompt. No website at the start. No appearance in the baseline answer. Within roughly four weeks of launch during the February 2026 engagement, the broker began appearing near the top of observed ChatGPT responses for that exact prompt.
- Greenfield site build organized around one exact commercial prompt
- RealEstateAgent, LocalBusiness, FAQPage, WebSite, Organization, and BreadcrumbList schema
- FAQ, service, area-served, and language-specific content built for direct retrieval
Read the full Real estate broker (anonymous) case study →Start with a free audit, then see how the same model applies to your site.
The work behind both of these case studies follows the same public 16-factor on-site model that powers the free audit. Run it on your homepage or any key landing page to see where you stand today.