Case studies
The work, the results, and what we learned.
Real projects in AI search and ChatGPT ads. Each story explains what we changed, what we observed, and what the data cannot tell us. Client names are shared only with consent. Results are specific to each project.
Managed ChatGPT adsSeptember to October 2026
- Client
- Roofing contractor (name kept private)
- Field
- Local roofing in a small Western US metro.
- Result
- Research themes earned about twice the click rate of urgent repairs and maintenance, mostly during nationwide delivery. No verified lead results.
A month managing ChatGPT ads for a roofing contractor. Research themes drew higher click rates, local delivery was limited, and lead tracking was not verified.
- Seven buyer themes, campaign setup, geographic targeting, and bid reviews
- Paid-visit tagging and a technical review of the lead-tracking path
- Observed click rates, delivery limits, and the checks we would add before launch
Read the full Roofing contractor (name kept private) case study →
Featured Client Story (Ongoing)Started Apr 8, 2026. Ongoing.
- Client
- AZ Coatings LLC
- Field
- Commercial polyurea roofing across several states.
- Result
- Links in ChatGPT and Gemini. A 5.0 ChatGPT map rating in our test.
AZ Coatings provides commercial polyurea roofing, with offices in Southeast Michigan and Southeast Florida. After six weeks, our location-specific tests showed ChatGPT and Gemini citations, plus a 5.0 map rating in ChatGPT.
- The site shows one business with Michigan HQ, a Florida office, and two founders. This helps tell it apart from a similar Arizona brand.
- New local pages and a rebuilt Polyurea page explain the coating, cost, safe use, and how it compares with a new roof.
- Blog and archive dates stay correct so readers and AI can see when facts changed.
Read the full AZ Coatings LLC case study →Client Name Kept PrivateFebruary 2026
- Client
- Real estate broker (name kept private)
- Field
- Real estate broker (name kept private)
- Result
- Near the top of ChatGPT answers to one nationality-and-state question in about 4 weeks.
The broker had no website and did not appear in our first ChatGPT test. We built and launched a site in February 2026 for one nationality-and-state query. About four weeks later, our tests found the broker near the top for that exact query.
- A new site built around one buyer question
- RealEstateAgent, LocalBusiness, FAQPage, WebSite, Organization, and BreadcrumbList schema
- Clear answers about services, areas, and languages
Read the full Real estate broker (name kept private) case study →