For agencies only · Canonry vs Profound
Profound gives agencies a platform and agents to run client AEO. Canonry combines its software with strategy conversations and an accountable team that delivers the agreed website, content, and social work under your agency’s brand.
Capabilities and responsibility
Profound has real execution capabilities. The comparison includes who talks strategy with your agency, takes responsibility for the work, and handles technical exceptions and ongoing delivery.
| The work | Profound platform | Canonry managed delivery |
|---|---|---|
| Strategy and accountability | Support varies by plan. Confirm whether your agreement includes ongoing strategy conversations and responsibility for client delivery.[8] | Talk strategy with the people doing the work. We agree priorities with your agency and take responsibility for delivery, fixes, and follow-through within the agreed scope. |
| Setup and weekly operation | Your team sets instructions, connects tools, chooses permissions, and checks runs. Agents can automate recurring work.[1] | We set up the systems and run the agreed work. Your agency sets priorities and keeps approval control. |
| Website and technical changes | Can edit repository code through GitHub and publish through CMS integrations. Agree who reviews, releases, and verifies changes.[2][3] | Our team works on custom-built sites and CMS platforms, fixes technical issues, and checks approved changes live. |
| Blogs and social publishing | Can research, write, and publish content through connected tools, including CMS platforms and LinkedIn.[1][3] | We research, write, review, and publish custom blogs and posts to Google Business Profile, LinkedIn, and Facebook at the agreed cadence. |
| Client knowledge | Context Manager supplies business knowledge to its AI Marketer and agents.[4] | Canonry Brain keeps client facts, voice, priorities, and work history together for our delivery team and tools. |
| Software and data access | Provides visibility and analytics dashboards, plus a REST API and MCP server for connected tools. Its API and MCP documentation lists Enterprise-plan access.[5][10][11] | Review our delivery and your clients’ results in Canonry’s software dashboard. Connect your tools and agents directly to Canonry data through the API, MCP, or CLI. |
| Traffic and attribution | Supports server-log analytics and AI referrals. Its GA4 integration shows recorded transactions and revenue. Availability depends on the plan and connections.[5][6] | We set up tracking for AI visibility, server logs, and identifiable AI referrals, connecting visits to purchases, enquiries, and other agreed client goals. |
| Reporting and follow-through | Agents can prepare and distribute client reports. Your team decides how the findings feed into delivery.[7] | We report under your brand, discuss the findings with your agency, and use the data to agree priorities and follow through on the next work. |
Profound capabilities above describe the wider platform. Its Agency Growth table lists Google Analytics for website tracking; inclusion of server-log integrations at the listed workspace price is not publicly confirmed.[8]
Price the same scope
A fair comparison includes the platform, any extra usage and connected tools, and the people needed to deliver the same work.
Profound · Agency Growth
$399/month
Per full client workspace. This is the published add-on price; confirm the total agency subscription and any extra charges with Profound.[8]
Canonry · White-label AEO
Starting at $500/month*
For agencies serving their own clients. Includes Canonry + Canonry Brain and our team handling the agreed work under your agency’s brand, priced per client.
* Pricing depends on site complexity, scale, and the agreed scope of work. We agree content volume, posting schedule, and reporting before work starts.
Workflow runs, including tests and scheduled runs, consume credits. Usage varies with the task. The linked documents do not publish a dollar rate per run or extra credit.[9]
There is a current beta exception: Profound’s Agents FAQ says new Agents run without credits during public beta, while Workflows they invoke still use credits. Its general credit guide describes Agent runs as billable. Treat the beta exception as temporary and confirm the terms for your account.[1][9]
Choose for your team
You have people who can own client strategy, configure the tools, review outputs, handle technical work, and keep delivery running. Its automation can support that team.
You want to sell AEO without building and managing the delivery function. You can talk strategy, review results, and raise issues with the team accountable for the agreed work. Your agency keeps the client relationship and approval control.
Bring one client.
Let’s scope the actual work.
Reviewed October 25, 2026 against Profound’s public pricing, documentation, and product announcements. Features and plan terms can change. These sources do not establish that the listed workspace fee includes a team delivering comparable recurring white-label work. Canonry’s service scope is agreed per client.