How to choose an NYC based AEO agency

Start with technical depth, proof, and a realistic point of view on uncertainty.

Can they explain the technical layer clearly?

They should talk concretely about structured data, entity consistency, and AI-readable files, then go further: classifying AI crawler and referral traffic, monitoring citations across ChatGPT, Claude, Gemini, and Perplexity, and why LLM responses are non-deterministic, so no tool captures exactly what every model says about you on every run. A partner who only talks about on-site markup is showing you half the picture.

Do they build on SEO instead of replacing it?

Strong AEO starts with the same basics as strong SEO: useful content, clean architecture, real authority.

Can they show public artifacts or methodology?

Open-source tooling or a documented methodology is a stronger signal than vague claims about proprietary frameworks.

Do they understand NYC buying context?

Local credibility and competitive density matter for NYC prompts.

  • They rely on buzzwords but cannot explain what they would actually change on your site.
  • They claim to have cracked AI ranking with a secret formula instead of treating it as an emerging discipline.
  • They promise specific results and timelines, when answer-engine behavior is non-deterministic and shifts every time models retrain. A credible partner commits to strengthening the signals that drive citations, gives honest ranges, and tracks real outcomes instead of guaranteeing a ranking by a fixed date.
  • They offer no evidence of technical execution, public documentation, or repeatable workflows.
  • They talk only about ChatGPT and ignore Claude, Gemini, Perplexity, and the broader retrieval layer.

Use the audit to see the baseline, then judge fit.

How To Choose An NYC based AEO Agency | Canonry