AEO Case Study
From no site to a place in ChatGPT answers for one buyer question.
This real estate broker wanted to appear for one ChatGPT question: [nationality] real estate agent [state]. The client had no website and did not appear in our initial tests. We began in February 2026; within four weeks of launch, our tests found the client near the top for that query.
Snapshot
Engagement
February 2026
A client project from February 2026.
Starting Point
No site. Not in our AI test.
No site and no place in the answer to our target question.
Timeframe
4 weeks
Near the top of our ChatGPT answers within about four weeks of launch.
The question we focused on
We chose one local buyer question and built the site around it.
[nationality] real estate agent [state]We wanted AI to know which broker this was. It needed facts it could check and use for that search.
What Changed
Build a site around one buyer question
We built from scratch, so we could shape the site around the client's key question.
Add clear search and brand details
Titles, search descriptions, local facts, languages, and service names matched the target buyers and state.
Add business schema
We added RealEstateAgent, LocalBusiness, FAQPage, WebSite, Organization, and BreadcrumbList code. This helped tools read and check the business facts.
Write direct answers
Pages showed what the broker does and where. They listed languages and answered common questions. The text used words local buyers ask.
Let bots find the site from launch
We added robots.txt and sitemap.xml at launch. These give bots rules and a map of the site. Each AI tool still decides what to read and show.
Back up the facts on other sites
We linked to trusted profiles and proof of skills to support the site's claims.
Published Result
This is the image used on the home page. The client's name is private. The result is from the question above.
What May Have Helped
Use matching brand facts
The text and code used the same business, language, location, and job details.
Make answers easy to find
The page answered the target question directly, so AI had clear text to use.
Give tools clear facts
Structured data, FAQs, and site files gave AI more ways to read the same business details.
Outside confirmation
Outside profiles and proof of skills helped support the site's claims.
Beyond The Site
We improved the site and its independent sources.
Page code and content are one part of the work. Our guide to schema markup explains those technical checks. AI may also use other sites to verify a business, so we aligned independent sources with the new website.
- Verified profiles on trusted real estate sites. These help buyers and AI check that the agent is active in the market.
- State licenses and skill records that show the broker can work in that state.
- Local realtor boards and business lists that confirm the area served.
- Resources for the target language and community where buyers find and check agents.
Facts on the site matched the outside sources. That may have helped AI connect the broker to the target question. Several sources can give stronger proof than one page.
Start with a free site check for your own market.
This is one client result, with the name kept private. To see where your site stands, run the free check. Then read about AI search visibility for the full service plan.